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Sales in Small Latin American Markets Remain Positive; Offer Potential for Foreign Brands

By: Cristina Kroll
Posted: March 3, 2010, from the March 2010 issue of GCI Magazine.

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Mexico’s National Chamber of the Cosmetics Industry (CANIPEC) and Brazil’s National Advertising Regulatory Council (CONAR) signed the first Code of Self-regulation and Publicity Ethics for Cosmetics (COSMEP) in November 2009. According to a report from CANIPEC, “This agreement represents an advance toward improving advertising of cosmetics, benefiting consumers.” The initiative seeks to provide consumers with clear and truthful information about cosmetics, generate appropriate competition in the market and strengthen current regulation. “The endorsement of 71 companies affiliated with CANIPEC is only the beginning,” said William Hidalgo, president, CANIPEC.

Argentine Brand/Retailer Launches in North America

Argentine brand/retailer La Pasionaria entered the North American market through an agreement with cosmetic distributor Smallflower, located in Chicago. “Smallflower is owned by Anthony Qaiyum, and it will begin distributing La Pasionaria products in the United States and Canada during the first quarter of 2010,” La Pasionaria director and founder Carina Cavazza told GCI magazine. In addition, the company opened a franchise in Costa Rica in December 2009. The company—which produces more than 50 different kinds of soaps as well as lotions and essences—has three points of sale in Rosario City (in Argentina’s Santa Fe province) and one door in the Unicenter Shopping Centre in Buenos Aries. It also operates franchises in Buenos Aires province.

New Marketing Director at Bright Star Chile

Jorge Godoy was named marketing and sales director for the Chilean Bright Star Group. According to Godoy’s statement, he will be in charge of P&G brands such as Lacoste, Hugo Boss, Valentino, Escada, Gucci, Dolce & Gabbana and Puma. He will also head marketing and sales efforts for the Argentine division, for which he began working in 2005. Godoy will have the task of developing and applying additional strategies to the different points of sale in order to improve the quality of the service and increase the presence in the market.

Bright Star Group is a major beauty distributor in Latin America, offering a diverse range of luxury lines. It also has operations in Brazil and Paraguay.

Argentinean Celebrity Launches Beauty Brand

Argentinean actress and model Andrea Frigerio introduced Roses are Roses. The brand launches in two doors—Palmas del Pilar Shopping Mall and Paseo Alcorta Shopping Centre, both in Buenos Aires. The brand offers a variety of creams, colognes and soaps in very elegant packaging. And as a differentiator, it offers spicy, floral and citric essences that can be mixed and used in combinations.