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Latin Beat: First Avon Door in Brazil

By: Cristina Kroll
Posted: August 7, 2007

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In 2007, the company estimates 10 additional launches on the continent.

Finally, here is a follow up to a report printed in the June issue of GCI magazine. Haydee Luna, general manager Latin America for Coty Prestige Travel Retail and Export, did not give a precise date that the contract with the regional distributor Bright Star will end in South America (for the brands that the company acquired in 2005 at a global level). However, Luna affirmed that the company is very satisfied with the performance of Bright Star in the region. Further, Favio Palazzi, general manager of Coty Argentina, did not comment on this matter when he was consulted. For this reason, even though Coty has a branch in Argentina, it is very likely distribution will continue in the hands of the Brazilian company.

Ammonia-free in Argentina

During a crowded evening event at La Rural of Palermo, Buenos Aires, Farouk Shami, president, Farouk System Group, celebrated his company’s launch of its hair straightening system, to be distributed by Divina in Argentina.

Shami told GCI he was very enthusiastic about the ammonia-free system and its potential in the Argentine market. ANMAT—the Argentine regulatory body overseeing medicine, food and cosmetics—banned all the products containing ammonia in 2006.

The creator of CHI and Biosilk product, Shami further noted that the product is a better option for both consumers and hair professionals. “I founded Farouk Systems based on a mission and a dream: provide my fellow hair artists with a safer workplace environment, free of harsh chemicals,” he said.

Continued Expansion in LA