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Latin Beat: First Avon Door in Brazil

By: Cristina Kroll
Posted: August 7, 2007

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Lumene’s skin care products will be launched in 70 doors of Chile’s largest pharmaceutical chain, Farmacias Ahumada (FASA), in 2007. The first phase will feature all of Lumene’s top skin care ranges, which contain unique raw materials from the Arctic.
“FASA is constantly on the lookout for new internationally known brands for its product selections, and was attracted by the Lumene brand’s success in the United States,” the chain stated.

“This is an extremely important new territory for Lumene,” said Pekka Silvennoinen, vice president, Lumene International. “Strong distribution partners are a key factor in our internationalization strategy, and cooperation with the largest pharmaceutical chain in Chile and Latin America is an excellent example of this.”

FASA operates 350 Chilean locations that serve 45 million consumers annually.

Cosmetics and Food

Argentinean personal care company La Pasionaria has entered international markets. Its soaps and creams are now available in London, Mexico, Rome, Los Angeles, Lithuania and Estonia, and the company is negotiating for distribution in Chile, Brazil, Israel and Spain.

Founder and director Carina Cavazza created La Pasionaria on a foundation of childhood experiences and love of perfumery, food and cooking. “The mixture of these two crafts made me explore the home aromas of the kitchen and discover the incredible cosmetic properties of the food ingredients,” said Cavazza.