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Latin Beat: First Avon Door in Brazil

By: Cristina Kroll
Posted: August 7, 2007

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Cavazza opened her first retail location in 2005, while maintaining distribution through other Argentine retailers. The firm creates 40 varieties of soaps, creams and essences, and Cavazza believes that “the smells can reach every single moment in the daily activity of ironing, home decoration, relaxing moments, the election of the wardrobe and even the intimate rest.”

The company projects sales in 2008 to grow 55% over 2007’s numbers. Currently, the company’s annual revenues have reached $232,000, and Cavazza estimates she will open one retail location each year for the next five years and franchise in various places within Argentina.

Beraca, Corn Products Alliance

Beraca and Corn Products have formed an alliance to concentrate on innovations that combine Amazonian actives with vegetable polymers. The objective is to meet the demands of clients and serve the industry in the most efficient way possible. The agreement includes Beraca’s entire product portfolio.

“Beraca made this alliance to use technologies that Corn Products already dominate with the ones that we already dominate, creating new areas of innovation for the clients of both,” said Jefferson Santos, marketing manager, Beraca.

Eucerin’s Brazilian Relaunch

German manufacturer Beiersdorf has formed a strategic agreement with Aché, a Brazilian laboratory, to reintroduce the Eucerin laboratory in South America. Currently available in 50 countries, Eucerin had a Brazilian presence from 2003–2005, and is set to take advantage of the local 131% growth of skin care throughout the last five years.