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Colgate Sales Up 22.5% in Latin America
By: Cristina Kroll
Posted: May 4, 2010, from the May 2010 issue of GCI Magazine.
One of the polo teams that participated in the polo event sponsored by L’Oréal’s Men Expert brand.
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In Latin America, L’Oréal posted sales of €1,138 million in 2009, achieving 11.2% growth. The consumer products’ division achieved a strong increase in the region, driven by Elsève hair care products, which are gaining market share throughout the Latin American market. Argentina and Chile posted double-digit growth during the last year, whereas Mexico is gradually improving, and resumed positive growth with the hair care breakthrough of Elvive.
Avon Invests $1 Million in Peru
With an investment of approximately $1 million, Avon built a warehouse in Peru’s Santa Anita district. The 1,000+ square-meter facility increases Avon’s regional storage capacity by more than 50%.
Avon currently holds 11% of the market share in the Peruvian cosmetic market. “In the case of competitive categories such as personal care and hair care, we are seeking major participation,” said David Legher, general manager of Avon in Peru, Colombia and Ecuador.
Colombia Inaugurates Free Trade Zone Facility
In March, Colombia’s Paul Calley free trade zone industrial park opened its doors for business. “It has a surface area of 14,000 square meters, an output of 100 ton per day and, in a period of five years, the surface will [grow to] 40,000 square meters,” Jaime Concha Prada, director of the Colombian Cosmetic Chamber told GCI magazine.
The facility, located in Tocancipá, Cundinamarca, has already required $4.2 million of the total $8.65 million budgeted for the entire project, said Wilson Alfredo Chamorro, general director of Paul Calley. He emphasized that it will “result in the biggest free trade zone cosmetic market in Latin America.” One of Paul Calley’s priorities is to produce for the international market, particularly the United States. Nevertheless, it will also produce for the local market, while maintaining a focus on international companies.