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Colgate Sales Up 22.5% in Latin America

By: Cristina Kroll
Posted: May 4, 2010, from the May 2010 issue of GCI Magazine.

One of the polo teams that participated in the polo event sponsored by L’Oréal’s Men Expert brand.

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Natura was the official sponsor of BAFWEEK, the most important fashion show in Argentina. The February 2010 event was held at the La Rural Center in Buenos Aires. During the course of three days, local designers and brands had a chance to exhibit their collections for the autumn/winter season.

In addition, Natura launched its Natura Diversa line, and visitors had a chance to experiment with the brand’s new products in a specially prepared showroom. Verónica Mendoza, Natura’s makeup artist, defined the style of each of the collections presented.

Greta Expands Fragrance Portfolio

According to its director Renato Saphir, Greta SA will now market five fragrances from the Falic Fashion Group (which owns the Animal, Daddy Yankee, Ed Hardy, Paris Hilton and Perry Ellis brands) in Argentina, Chile and Uruguay.

In addition, Greta retook control of the regional Mont Blanc license through an agreement with Inter Parfums group, which recently acquired Mont Blanc’s license from P&G. Greta had held the Mont Blanc license until 2008.

Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.