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Lauder Evolving Retail Strategy in Buenos Aires

The redesigned Estée Lauder’s store-within-a-store in the Alto Palermo Shopping Centre in Buenos Aires.

By: Cristina Kroll
Posted: August 3, 2010, from the August 2010 issue of GCI Magazine.

“The first exclusive Estée Lauder store-within-a-store in Argentina [opened in 2004] was redesigned in April to meet the international standards of the brand,” Cecilia Cavallero, marketing manager of Estée Lauder’s sales and marketing division, told GCI magazine. “The upgrade is a step toward having free standing stores, which is one of the company’s goals.”

The store-within-a-store is located in the Alto Palermo Shopping Centre in Buenos Aires. Estée Lauder products are currently distributed by Elca Cosméticos in Argentina at 35 points of sales.

LVMH Announces Changes in LatAm Management Positions

The LVMH Group announced that Silvia Santuccio is the new brand manager of luxury brands Kenzo and Givenchy in Argentina. She took the position previously occupied by Ignacio Amigo, who is now the brand manager for those brands in Mexico.

Santuccio began working for the company in 2003, and had been the marketing manager for Givenchy for more than five years. According to the company’s press release, “Through this new position, she will contribute to the company with her great experience in the luxury and beauty market.”

In addition, executive Sol del Carril, who managed Kenzo for 10 years, is taking Santuccio’s place as marketing manager for Givenchy. Carril will be replaced by Sol Quirno, who has been Kenzo’s product manager for four years.

Expansion Plans for Argentine Brand