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Lauder Evolving Retail Strategy in Buenos Aires

By: Cristina Kroll
Posted: August 3, 2010, from the August 2010 issue of GCI Magazine.

The redesigned Estée Lauder’s store-within-a-store in the Alto Palermo Shopping Centre in Buenos Aires.

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Argentine cosmetic brand Ozona Patagonia announced its expansion plans for the Argentine market. “We are planning to open three Ozona Patagonia stores in 2010, in addition to the two doors we already own in Bariloche [an Argentine city in the foothills of the Andes],” Ricardo Grinszpun, the company’s director, told GCI magazine. Eighty percent of the company’s production is exported to international markets—including the U.S., Guatemala, El Salvador, Costa Rica, Mexico, Honduras, the Caribbean and Chile—and the company is currently in negotiations to enter the Brazilian market.

The company (founded in 2005 in San Carlos de Bariloche, in the Patagonian region) produces 150 items—including lotions, fragrances, shampoos, conditioners and soaps. All the products are based on local ingredients such as rose hip, blueberry, grape, raspberry, strawberry and cherry.

World Beauty Fair in Buenos Aires

The 17th edition of COSMESUR Beauty World Buenos Aires 2010 will be held October 2–4, 2010, at La Rural Exhibition Center. Organizers Indexport Messe Frankfurt and the Argentine Chamber of the Cosmetic and Perfumery Industry expect 135 exhibiting companies (occupying the 15,000-square-meter show floor) and the participation of 40,000 professionals and executives from the beauty sector. The show will include the 50th National Fair of Female Color and Hair Style and the 5th National Fair of Male Color and Hair Style, organized by the Argentine Federation of Hair Stylists (FAPYA), as well as a round of meetings between international beauty companies and local enterprises, organized by the Export.Ar Foundation and Indexport Messe Frankfurt.

L´Oréal LatAm Post Growth in Q1 2010

L’Oréal reported growth of more than 32% in sales in Latin America for the first quarter of 2010, due to strong performances in Brazil, Argentina and Mexico. The company reported the greatest increase in sales (18.7%) in emerging markets. Within the same period, the Latin American beauty market improved as a whole, with the sales of hair care and deodorants leading the way. Moreover, there was also a strong growth in the active cosmetics segment, according to a L’Oréal report. The company reported 8% sales growth worldwide.

P&G Names First Argentine General Manager

P&G Argentina named Fernando del Carril its first Argentine general manager. Carril took charge of Argentina, Chile, Paraguay and Uruguay on June 1. Gerardo Ríos, the former general manager of the region, will now be in charge of the Latin American Management of woman’s beauty and hair care, based in Panama.