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Mexico Leads Latin America in Export of Cosmetics

By: Cristina Kroll
Posted: April 26, 2013, from the May 2013 issue of GCI Magazine.

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Márquez said that the association expects another 8% gain for Chile in 2013. “Our economy is one of the most dynamic of Latin America,” he noted.

Direct Selling Boom in Peru

Direct selling in Peru is a strong distribution channel for personal care. According to the Peruvian Chamber of Direct Selling (Capevedi), the sector sold $1.38 billion in 2012, 15% more than in 2011.

José Ramón Hernández, president of Capevedi, said that 2013 may register similar growth, with projections for Peruvian direct selling to reach $1.590 billion in 2013. Hernández also predicts an increase of sales representatives. Currently, 350,000 Peruvians (90% of which are women) earn income as sales representatives in direct sales. In 2013, the number is expected to grow 15%. Moreover, Capevedi research demonstrated that 83% of Peruvians have bought a product through direct sales, 52% of the survey respondents said that they buy personal care (shampoo, deodorants) and 30% purchase makeup and other cosmetic products.

Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.