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Focus on Added Value Helps U.S. Beauty Market Rebound

Posted: May 3, 2011

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In 2010, skin care has remained the largest product class, accounting for 25% of total industry sales. Thanks to the emergence of high-tech facial treatment offerings, the product class has also remained one of the fastest growing segments. The industry front-runner was makeup, which registered a 4.4% growth. Lending a strong hand to the success of the makeup category was nail polishes, which was up by 20.4% in 2010 due to new product activity adapted to achieving at-home salon results and easy application.

The 2011 State of the Industry from Euromonitor International, exploring the global market, will be available in the June issue of GCI.