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Chicago Emerges as Brand Hub
By: Leslie Benson
Posted: March 5, 2008, from the March 2008 issue of GCI Magazine.Back to the March Issue
New fragrances—especially those with celebrity themes—launch every month around the world. Most resemble musical one-hit wonders. They launch, hit a peak in popularity and then lose sales as new acts take the spotlight. For one fragrance to launch and endure more than 30 years of industry success is truly a feat—especially from a brand situated hundreds of miles from the beauty world’s U.S. capitols.
For Marilyn Miglin’s Pheromone, however, the president and CEO’s signature fragrance has sustained its rank in the beauty world as one of the top 10 fragrances sold in luxury department stores, according to her Web site. Miglin’s conservatism, she says, has helped her company stay stable and successful.
“The longevity of this brand amidst the heavy turnover of new fragrances and a plethora of new launches each season is incredible,” Miglin says. “Confidence is what my products offer to consumers—confidence in bottles, self-esteem pushed up through lipstick cases and jars brimming with hope.”