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Chicago Emerges as Brand Hub

By: Leslie Benson
Posted: March 5, 2008, from the March 2008 issue of GCI Magazine.

page 7 of 7

But Vazquez-Rowland’s eye for beauty is what led her to pursue an “indie, next generation” line of protective nail lacquers. Using a patented formula known as “Duraflow,” Be!’s nail lacquers are formulated for durability and shine. Encouraging moisturized, natural nails—rather than artificial ones—Be! addresses a range of nail needs.

“With our strengtheners, we were innovative by adding Ayurvedic [ingredients] into our formulas to capitalize on the trend toward organic ingredients,” says Vazquez-Rowland.

“Be! is revolutionary in the nail strengthener industry by identifying and adding gotu kola to our formulas as a great topical agent that works well to heal natural nails. Gotu kola has been used for centuries in Asia for healing skin and natural nail disorders. It is often found in wound-healing products.”

Other than the recent Mani-Couture launch, celebrity makeup artist Reggie Wells, an Emmy Award-winner and long-time Oprah makeup artist, has joined Be!’s advisory board. Vazquez-Rowland’s next goal is for her products to air on the Oprah show, which is filmed in Chicago.

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