Consumers & Markets

“Dupes,” minis, and discovery sets are thriving alongside true luxury.
U.S. Beauty Market Outlook 2026: Value, Wellness, and Technology Power a Category That Keeps Growing
Consumers are still buying beauty—carefully, strategically and with a sharper eye on value.
Jan 12th, 2026
But while the rise of Ozempic is clear, the decline of fat loss isn't so transparent. 'Ozempic face' is the newest skin concern, a popularly coined term to describe the changes in the face that come from rapid, medically stimulated weight loss.
Ozempic Face and Beyond: How GLP-1 Weight Loss Drugs Are Driving the Next Era of Medical-Grade Skin Care
The mask delivers red light (630 nm) and near-infrared light (830 nm) through an integrated, skin-safe microcircuit.
Beauty Tech Takes Center Stage at CES 2026 as L’Oréal Groupe and Amorepacific Unveil AI and Light-Powered Innovations
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'I'm so excited to bring Rare Beauty to Ulta Beauty,' said Selena Gomez, Rare Beauty founder and creator. 'I started Rare Beauty to help people feel seen and celebrated as they are.'
Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative
This marks Rare Beauty’s first retail expansion since the brand launched in 2020.
Jan 5th, 2026
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Jan 12th, 2026
This year takes a deep dive into the beauty landscape, tracking social growth, engagement and search demand to reveal which brands are leading the conversation.
Cosmetify's 2025 Q3 Index Ranks Huda Beauty and Kylie Cosmetics as Top Beauty Brands
In Q3 2025, Huda Beauty continues its reign at the top of the leaderboard, while Kylie Cosmetics storms onto the Index as a new entry in second place.
Dec 23rd, 2025
Beautiful Asian Woman Influencer Ring Light Makeup Adobe Stock 1693517146
How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation
K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.
Dec 22nd, 2025
From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.
Scent Stacking to Glitchy Glam: Pinterest Predicts Cosmetic and Fragrance Trends for 2026
From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.
Dec 18th, 2025
Spending on necessities like food continues to take priority, and elevated prices are eroding the consumer’s discretionary spending ability.
BFCM Week Sees 2% Dollar and 5% Unit Decline from 2024
Per a report by Circana, November retail sales remained steady, but critical holiday shopping weeks lacked momentum.
Dec 18th, 2025
This season, ChatGPT is working overtime, having recently launched a new shopping research feature that creates buyer’s guides from relevant sources online.
What is AI Recommending this Holiday Season + Expert Advice on Leveraging AI Algorithms
According to a report by Tank, U.K. shoppers are getting ready to splurge £91 billion this Christmas, per Retail Times, and artificial intelligence, like ChatGPT, is becoming shoppers' number one digital helper.
Dec 18th, 2025
Brands should consider how virality can become a strategy and how discovery-driven content can strengthen brand curiosity and engagement.
Top 10 Beauty Brands Across Categories According to Spate
Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
Dec 17th, 2025
Beauty is experiencing a clear shift in how young people approach beauty.
The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?
Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.
Dec 16th, 2025
In October 2025, L'Oreal's nabbed the license for Gucci beauty products from Coty, via the acquisition of Kering's beauty holdings.
Leadership Shake-Up at Coty: CEO Sue Nabi and JAB Chairman Peter Harf Reportedly Set to Depart
Nabi, a L'Oreal veteran, joined Coty in June 2020.
Dec 15th, 2025
According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”
Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield
Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”
Dec 10th, 2025