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Chanel Shares Environmental Tool

By: Claire Thévenin
Posted: June 7, 2011, from the June 2011 issue of GCI Magazine.

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With 1,900 employees, three facilities, and a presence in 54 countries, the brand is now well-known globally; and awareness for the brand has exploded in the past 10 years, according to Sirdey. This is partly due both to the green trend and quality sources for ingredients—Weleda, in fact, grows 260 plants for ingredient use in its own gardens. Further, the company has engaged in a sustainable development program, which includes: increasing the organic portion of its formulations (currently at 68%); work actively on fair trade with all suppliers; protect biodiversity; reduce the carbon footprint by 5% per year in its facilities; and reduce water consumption.

In 2010, cosmetics accounted for 72% of Weleda’s sales of €310 million, up 11.6% over 2009 (Weleda also sells health care products). Its sales in the U.S. showed the largest gains (up 25% over 2009), and sales in France grew by 10% to reach €65 million (with cosmetics accounting for €38.3 million) Sirdey told GCI.

2-in-1 Congress in the South of France

Organizers APPAM (Association pour la Promotion des Plantes à Parfum, Aromatiques et Médicinales) and PASS (Parfums Arômes Senteurs Saveurs—Flavour and Fragrance competitive cluster) have agreed to hold a joint congress for the first time. The event will take place Sept. 6–8, 2011, in Digne-Les-Bains (South of France), home to APPAM. It will mark the 30th edition of The Journées Internationales des Huiles Essentielles et Extraits (International Days of Essential Oils & Extracts), and the third international congress “Medicinal and Aromatic Plants (MAP).”

Held in Morocco in 2009 and in Tunisia 2010, MAP focuses on the Mediterranean region. This year, an International Federation of Medicinal and Aromatic Plants is being established to support the development of this segment internationally. The program includes conferences on raw materials, technologies, regulations, etc., as well as workshops and B2B meetings. Organizer Patrick Pellerin told GCI he expects more than 200 participants.

Claire Thévenin is a freelance journalist based in Paris. She has covered the beauty industry since 2005, specializing in European Union regulations.