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Western Europe: Mature and Vibrant

By: Karen A. Newman
Posted: October 13, 2008, from the March 2006 issue of GCI Magazine.

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For the first time, CEW (UK) will hold its own Beauty Awards this year. Just as in the United States, the Beauty Awards schedule opens with a product demonstration evening where products entered into the competition are on display for members to review and sample. It proceeds to voting by secret ballot by the group’s 500 members and the announcement of finalists. Winners will be announced at the Beauty Awards Luncheon to be held in London on April 25. More information is available at www.cewuk.co.uk.

The Beauty Event

When the ribbon is cut next month on the 39th edition of Cosmoprof, The Beauty Event, attendees will again find representatives from perfumery and cosmetics, hair care, beauty, packaging and contract manufacturing in four distinct show sectors.

The Italian-based company SoGeCos Spa was established in 1996 to manage the Cosmoprof brand. Since then, SoGeCos has developed a proactive strategy for exporting the brand throughout the world through joint-venture agreements with international organizations. Today, the brand includes Cosmoprof Asia (held in Hong Kong, China), Cosmoprof Cosmetica (Sao Paolo, Brazil), Cosmoprof North America (Las Vegas, USA) and Cosmoprof ExpoBeauty (Moscow, Russia), in addition to Cosmoprof Bologna.

In February 2005, SoGeCos became part of the BolognaFiere Group, and joined forces with ESE (European Spa Exhibition) at the end of 2005 to organize the annual European Spa exhibition in Monte Carlo (Principality of Monaco).

The 2005 edition of Cosmoprof grew by 12,000 square meters of total exhibit space in the areas dedicated to perfumery, cosmetics and accessories, hair care, beauty salons and packaging. There were 316 more exhibitors than were at the 2004 show, and the number of visitors was up by 4% over the year before, for a total 137,247 over the four days of the show.