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Western Europe: Mature and Vibrant

By: Karen A. Newman
Posted: October 13, 2008, from the March 2006 issue of GCI Magazine.

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With 52 countries exhibiting (five more than last year)—including first-time appearances at Cosmoprof from Slovenia, Iceland, Hungary, Czech Republic, the Philippines and Malaysia, growth is evident. Cosmoprof 2006 also will host no fewer than 21 national groups—including new pavilions from Japan, Greece and Egypt. But the business opportunities available here also are strengthened by the International Buyer Programme, an initiative organized by Cosmoprof, which selects the most qualified international buyers for each country and category of goods, and invites them to the fair for appointments with exhibitors. In 2006, the International Buyer Programme will bring buyers from India, Turkey, Russia and the United States, countries that are now of particular interest on the international beauty scene.

Representing a major change for the show, Cosmopack, the section of Cosmoprof dedicated to packaging and contract manufacturing, will open and close one day earlier than the rest of Cosmoprof, so representatives from the entire supply chain will be able to benefit from having one extra weekday available for pure business and focused training. New to Cosmopack this year is the organization of a round table—chaired by J.Y. Bourgeois, a French journalist with more than 30 years of experience in international packaging—offering a unique opportunity for packaging sector buyers and sellers to meet and discuss topics of mutual interest.

Also of interest for 2006 will be the presentation of the results of an international survey of leading trends in communication in perfumery points-of- sale. Conducted in partnership with POPAI (Point Of Purchase Advertising International) and TRADELAB, the survey was sent to production and distribution managers working in international companies including Shiseido, Chanel, Coty Italia, La Prairie, L’Oréal, Collistar, Douglas, Sephora and Ethos.

Competitiveness Cluster

France’s Cosmetic Valley was created in 1994 to promote synergy among cosmetics and perfumery businesses concentrated in the Orleans Loire Valley, southwest of Paris. Today, the Cosmetic Valley comprises 200 companies, three universities, dozens of public and private research operations and training organizations, 10 local government organizations and about 1,000 researchers.

“Everybody agrees that the Cosmetic Valley Competitiveness Cluster will bring great benefits for everyone,” said Daniel Guillermin, president of Shiseido France in Orleans and vice-president of the Cosmetic Valley. “The cluster is fundamental to the prestigious image of our profession. Work groups have been formed and Shiseido plays an active role in several of the recent joint projects.” Nicolas Doutriaux of LVMH-Guerlain and Gerald Guillaumet, University of Orleans, also serve as vice-presidents of the Cosmetic Valley. Alban Muller, of Alban Muller International, is the group’s president. Home to some of the most renowned names in luxury products—including Parfums Christian Dior, L’Oréal, Guerlain, Hermes, Shiseido, Paco Rabanne and Yves Saint Laurent—the Cosmetic Valley represents every aspect of product development. The activities of its companies range from the cultivation of aromatic plants and plant extraction to research, formulation, plastic injection, manufacturing, packaging and logistics.