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Consumer Products Poised for a Rebound in 2010
Posted: November 19, 2009
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From a manufacturing and distribution standpoint, marketers must become well-attuned to the competitive landscape—on a global scale—and keep a watchful eye on changing cost structures, competitors’ activities, product development and consumer trends. With the worst of the recession behind us, access to accurate and timely data about the markets and consumer behavior will be critical in remaining agile to stay one step ahead of evolving opportunities. With retailer inventories tighter than ever, marketers must be able to anticipate changes in demand and up-and-coming trends to maintain a proactive—rather than reactive—posture.
Ironically, even though the economy seems weak, now is the perfect time to explore a global strategy. The market has suffered the most in mature countries, but growth in nearly all product categories in developing countries like Brazil, India, and China remains quite robust. Tempting as it may be, now is not the time to restrain international expansion; instead, embrace it as an opportunity to gain an early foothold as these economies take off. With a strong presence on the ground in these regions, Kline’s international experts know the culture, understand the competitive landscape and can provide invaluable insight that can maximize the opportunities and minimize the risk.
The complete report is available on the Kline & Company Web site.