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Kline & Company uncover shifts in the natural positioning in several U.S. and European brands in response to consumers ongoing willingness to invest in often pricey truly natural products if effective results are delivered.
Company's largest fragrance brands grew 14.0%, 23.9% and 49.6%; Karl Lagerfeld launch contributes $3.5 million.
Growth in U.S. prestige makeup is shifting from nails to eyes and lips, according to The NPD Group.
TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.
According to a Canadean, consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products; brands not getting their messaging right when they talk to older consumers—a group comfortable with their age.
Total lip makeup sales up for the 12 months ending November 2014, and growth in lip makeup is not limited to lip color; lip products are among the primary drivers of total prestige makeup growth.
According to Diagonal Reports, beauty market will grow on three pillars: wellness, technology and cosmetic beauty. The beauty market is transitioning as women fall out of love with older models; even the most conservative of beauty consumers more open than ever to new skin care technologies and formulations
It's official—the Sunscreen Innovation Act has become a law. On Nov. 29, 2014, President Barack Obama signed the bipartisan Sunscreen Innovation Act into law, paving the way for more sunscreen actives on the U.S. sun care market.
Compressed deodorants drive wider innovation while smaller packaging in the format appealing to consumers who key in on greener packaging and easy-to-carry products; across the wider deodorants space, consumers are now looking beyond the hygiene aspect of deodorant products, and sensory benefits are influential in their product choices within the personal hygiene space. Trends will continue to gain traction and greater innovation engagement going forward through interest from a wide range of consumers.
According to Canadean, body care accounts for 70.6% of the Brazilian skin care market, and the desire to enhance appearance influences 28.8% of this consumption.