Brands & Products

SkinCeuticals, CeraVe and Garnier will participate in OpenAI's global advertising pilot, placing L'Oréal among the first beauty companies experimenting with AI-native advertising at the moment of consumer intent.
L'Oréal Goes All-In on AI: OpenAI Deal Extends From ChatGPT Commerce to Microbiome Discovery
Months after teaming with Nvidia to reinvent formulation science, L'Oréal is now embedding OpenAI across consumer discovery, advertising, content creation and biological research—signaling an industry-wide shift toward AI-native beauty.
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The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.
e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market
Early hair test-and-learn drops reportedly saw 96% positive sentiment and high new-to-brand conversion
Jun 15th, 2026
Beyond Time: Intelligent Longevity for Skin and Hair
Sponsored
Beyond Time: Intelligent Longevity for Skin and Hair
Discover how Peptid4® Light MB and BioTech4 AntiGray redefine beauty longevity by acting at the biological origin of pigmentation, delivering even skin tone and restoring natural hair color with long-lasting, science-driven results.
Apr 8th, 2026
June 2026
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This Smart Eye Cream Applicator Brings Device-Led Precision to Eye Care
Jun 12th, 2026
Remedy, the dermatologist-developed skin care brand founded by Muneeb Shah, DO, has closed a Series A funding round of more than $20 million led by L Catterton, with participation from existing investor Norwest and new investor Sonoma Brands Capital, positioning the fast-growing company for its next phase of expansion.
Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity
Jun 12th, 2026
Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.
The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground
Jun 12th, 2026
Beyond Time: Intelligent Longevity for Skin and Hair
Sponsored
Beyond Time: Intelligent Longevity for Skin and Hair
Apr 8th, 2026
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The expansion comes less than a year after e.l.f. Beauty acquired Rhode in a deal valued at approximately $1 billion and underscores the strategic importance of the brand to the company’s long-term growth plans.
Rhode Pushes Global Growth as e.l.f.’s Star Acquisition Expands into Latin America
CEO Tarang Amin recently highlighted Rhode and Naturium as key drivers of the company’s “whitespace opportunity” across categories and geographies.
Jun 9th, 2026
Among the launches is the Nourish Scalp Roller Comb, a compact device featuring an integrated reservoir that dispenses product directly onto the scalp while combing through the hair.
Nuon Medical Blends Beauty Tech and Smart Packaging with New Applicator Concepts
The new concepts span scalp, face and body care, combining formula delivery with technologies such as red light therapy, vibration and cooling massage.
Jun 9th, 2026
MOON: mascara in glass by Lumson and Ponzini
Sponsored
MOON: mascara in glass by Lumson and Ponzini
MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance
May 14th, 2026
From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?
Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth
Industry innovators are exploring new ways to bring energy back to the makeup aisle.
Jun 8th, 2026
OliX is currently developing RNAi candidates for hair loss, hypertrophic scars, metabolic disorders and other conditions, leveraging its proprietary OASIS delivery platform.
L'Oréal Backs RNAi Drug Developer in $80M Bet on the Future Convergence of Beauty and Health
The funding will support OliX's pipeline across multiple therapeutic categories, including projects focused on skin and hair applications.
Jun 4th, 2026
With the launch of Beauty Crush Skincare, Karen Behnke appears to be betting that beauty consumers want something more than clean—they want clinically driven regenerative biotechnology.
From 'Juice In, Junk Out' to Exosomes: Karen Behnke's Beauty Crush Signals Clean Beauty's Next Chapter
If Juice Beauty helped establish clean beauty's first era, Beauty Crush offers a glimpse of what the category's next chapter may look like.
Jun 4th, 2026
Waldencast founders Michel Brousset and Hind Sebti will depart the company to lead Obagi alongside Bridgepoint, effectively taking one of Waldencast's most successful assets into its next phase of growth.
Waldencast Agrees to Sell Obagi Medical for up to $460M
For Bridgepoint, the acquisition is a bet on the continued convergence of dermatology, aesthetics and professional skin care.
Jun 1st, 2026
Moving cosmetic formulation, product development and packaging workflows onto AI-driven platforms can potentially offer advantages in speed, efficiency and decision-making.
The AI Gold Rush in Beauty R&D
Competing platforms vie to demonstrate their value in achieving speed, savings and efficiencies, and market triumph.
Jun 1st, 2026
According to the company, Jasmine Blues, Ôrəbella’s sixth scent and first limited-edition launch, is selling at twice forecast in the U.S. market, underscoring the continued commercial power of emotionally driven fragrance storytelling and Hadid’s influence with younger prestige consumers.
Ôrəbella Secures Series A, Installs CEO as Bella Hadid’s Fragrance Brand Shifts Into Global Scale Mode
The company also announced the appointment of Anish Agarwal as CEO.
May 29th, 2026
The Pasadena store includes dedicated skin care testing zones, water-basin cleansing stations, skin scanning technology, scalp analysis services, and “The Beauty Lab,' where shoppers can receive personalized skin care lessons based on diagnostic insights.
Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates
The opening comes amid a wave of aggressive K-beauty retail expansion across the U.S. market in 2026.
May 29th, 2026
Axe Stadium Seat V03
AXE Brings Fine Fragrance to The World’s Biggest Cultural Moment
May 26th, 2026
From energy-based technologies to device-assisted application, skin care is becoming an interactive system designed to deliver measurable, experience-driven results.
LOOK BOOK: Beyond the Formula, Beauty Is Becoming a Technology Platform
The industry shift is moving from formula-centric thinking to active beauty systems that combine formulation with technology.
May 22nd, 2026