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May 29, 2012 | 11:40 AM CDT

Amway Unveils New Brand Positioning for Artistry

The direct seller also plans on relaunching the beauty brand in Korea, Japan and Thailand with a new line of skin care products.

May 29, 2012 | 11:29 AM CDT

Giada De Laurentiis Named Celeb Ambassador for Clairol

This is the first beauty endorsement deal for the celebrity chef, which supports an at-home hair color line set to debut in July.

May 23, 2012 | 03:03 PM CDT

A Sensory Journey: Fragrance in Branding

By: GCI Editors

Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.

May 23, 2012 | 01:36 PM CDT

The Case for Fragrance Family Loyalty

By: Laura Donna, Consumer Fragrance Education, LLC

New research uncovers a clear method for connecting consumers to the scents they will love.

May 23, 2012 | 12:31 PM CDT

The Math on Celebrity Fragrance: Do They Still Add Up?

By: Jeb Gleason-Allured

As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.

May 23, 2012 | 12:21 PM CDT

A Note on Fragrance, A Feminine Point of View

By: Amy Marks-McGee

A focus on rose, love, life and gold carry feminine fine fragrance trends.

May 23, 2012 | 11:50 AM CDT

2012 FiFi Winners Crowned

Honoring the year's efforts in the fragrance industry, this year's FiFi Awards recognized companies such as P&G Prestige, IFF, Elizabeth Arden, Bath & Body Works, Coty and more.

May 21, 2012 | 05:17 PM CDT

Winners Announced for 2012 CEW Beauty Insiders' Awards

See the winners in 25+ beauty categories.

May 21, 2012 | 05:02 PM CDT

Tween and Teen Beauty Engagement Bouncing Back

The NPD Group reports that, after faltering numbers in the past few years, beauty engagement for the teen and tween audience appears to be stabilizing. However, price is still a primary beauty purchasing consideration.

May 21, 2012 | 04:47 PM CDT

PCPC Responds to Sunscreen Report

Farah Ahmed, chair of the PCPC sunscreen task force, discusses the safety of sunscreen products currently on the market.