Brands & Products | Global Cosmetic Industry

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Early hair test-and-learn drops reportedly saw 96% positive sentiment and high new-to-brand conversion

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

Sunscreen is becoming part of a data feedback loop about aging, exposure, and lifestyle optimization.

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

Discover how Peptid4® Light MB and BioTech4 AntiGray redefine beauty longevity by acting at the biological origin of pigmentation, delivering even skin tone and restoring natural hair color with long-lasting, science-driven results.

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Take control of your secondary packaging. Match your brand aesthetic.

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

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SPF 50 Serum: High-Performance Sun Protection Meets Dewy Hydration

Rhode Pushes Global Growth as e.l.f.’s Star Acquisition Expands into Latin America

Among the launches is the Nourish Scalp Roller Comb, a compact device featuring an integrated reservoir that dispenses product directly onto the scalp while combing through the hair.

Nuon Medical Blends Beauty Tech and Smart Packaging with New Applicator Concepts

The new concepts span scalp, face and body care, combining formula delivery with technologies such as red light therapy, vibration and cooling massage.

The announcement coincides with the 60th anniversary of Estée Lauder’s Whitman manufacturing facility in the United Kingdom, which produces more than 90 million skin care and fragrance units annually.

Estée Lauder Deepens UK Manufacturing Footprint with Home Fragrance Expansion

The U.K. will become the primary manufacturing base for candles sold under brands including Jo Malone London, Tom Ford and Aerin worldwide.

Take control of your secondary packaging. Match your brand aesthetic.

Packaging speaks volumes about a brand’s ethos, quality and commitment to sustainability. Having the NEENAH® Folding Board sample book in hand helps bridge the gap between a creative vision and real-world production.

OliX is currently developing RNAi candidates for hair loss, hypertrophic scars, metabolic disorders and other conditions, leveraging its proprietary OASIS delivery platform.

L'Oréal Backs RNAi Drug Developer in $80M Bet on the Future Convergence of Beauty and Health

The funding will support OliX's pipeline across multiple therapeutic categories, including projects focused on skin and hair applications.

With the launch of Beauty Crush Skincare, Karen Behnke appears to be betting that beauty consumers want something more than clean—they want clinically driven regenerative biotechnology.

From 'Juice In, Junk Out' to Exosomes: Karen Behnke's Beauty Crush Signals Clean Beauty's Next Chapter

If Juice Beauty helped establish clean beauty's first era, Beauty Crush offers a glimpse of what the category's next chapter may look like.

Waldencast founders Michel Brousset and Hind Sebti will depart the company to lead Obagi alongside Bridgepoint, effectively taking one of Waldencast's most successful assets into its next phase of growth.

Waldencast Agrees to Sell Obagi Medical for up to $460M

For Bridgepoint, the acquisition is a bet on the continued convergence of dermatology, aesthetics and professional skin care.

Moving cosmetic formulation, product development and packaging workflows onto AI-driven platforms can potentially offer advantages in speed, efficiency and decision-making.

The AI Gold Rush in Beauty R&D

Competing platforms vie to demonstrate their value in achieving speed, savings and efficiencies, and market triumph.

According to the company, Jasmine Blues, Ôrəbella’s sixth scent and first limited-edition launch, is selling at twice forecast in the U.S. market, underscoring the continued commercial power of emotionally driven fragrance storytelling and Hadid’s influence with younger prestige consumers.

Ôrəbella Secures Series A, Installs CEO as Bella Hadid’s Fragrance Brand Shifts Into Global Scale Mode

The company also announced the appointment of Anish Agarwal as CEO.

The Pasadena store includes dedicated skin care testing zones, water-basin cleansing stations, skin scanning technology, scalp analysis services, and “The Beauty Lab,' where shoppers can receive personalized skin care lessons based on diagnostic insights.

Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates

The opening comes amid a wave of aggressive K-beauty retail expansion across the U.S. market in 2026.

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AXE Brings Fine Fragrance to The World’s Biggest Cultural Moment

Register now to join us live on Thursday, June 18, 2026 at 9:00 AM CDT or on-demand thereafter for The Next Big Shift in Beauty Is Not a Formula to stay ahead of the next wave of innovation and gain access to a chance to win a free design consultation.

Win a Free Design Consultation at Beauty Webinar on the Future of Skin Care Technology

The industry shift is moving from formula-centric thinking to active beauty systems that combine formulation with technology.

Founded by engineer Laura Sisson (at left) artist-perfumer Sean Raspet (at right), Patina is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors.

Patina Is Building an AI “Scent Code” to Turn Fragrance Into a Programmable Molecular System

Patina envisions a future where scent and flavor can be designed on demand, allowing perfumers and brands to compose fragrances with the same precision as digital media.