Brands & Products

For Urban Outfitters, the launch aligns with continued momentum in its beauty business. According to the retailer's UO Insiders community, 96% of members incorporate skin care into their routines, making it the retailer's most widely used beauty category.
Urban Outfitters Bets Big on Gen Alpha Beauty with Exclusive Yes Day Rollout to 60 U.S. Stores
According to the retailer's UO Insiders community, 96% of members incorporate skin care into their routines.
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Belle Brands global president Teresa Lo said Versed aligns with the company's strategy of acquiring high-performing, consumer-centric brands with strong retail appeal.
Belle Brands Expands Beauty Portfolio with Acquisition of Versed
Versed aligns with the company's strategy of acquiring high-performing, consumer-centric brands with strong retail appeal.
Jul 9th, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
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Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.
Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize
Jul 7th, 2026
MOON: mascara in glass by Lumson and Ponzini
Sponsored
MOON: mascara in glass by Lumson and Ponzini
May 14th, 2026
Notably, 32% of millennials and Gen Z claim to have had procedures in the past five years, compared to 28% of those in the Gen X generation and 18% of baby boomers.
The Procedure-to-Product Pipeline Is Growing: New Consumer Survey Data
Jul 6th, 2026
Timed with the FIFA World Cup 2026, AXE (Lynx in the United Kingdom) launched a collection that’s best described as a return to fine fragrance, featuring three new products and a slogan, “Smell your best when you look your worst,' that places the brand in the stands with fans, challenging the chaotic essence of sports-watching at a sensory level.
Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership
Jul 2nd, 2026
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Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through 'rose-colored glasses.'
How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments
The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.
Jul 1st, 2026
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OLAPLEX Launches o7 Shine Serum Oil Mist
Expanding its No. 7 franchise, Olaplex launches o7 Shine Serum Oil Mist, a 2-in-1 replenishing repair treatment for instantly healthier-looking hair with a boost of shine and hydration.
Jul 1st, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.
Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance
Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.
Jun 29th, 2026
Rather than serving as a celebrity ambassador, Frankel joins as both an investor and strategic partner as dpHUE looks to accelerate growth across specialty retail, e-commerce, social commerce and international markets.
Bethenny Frankel Takes Ownership Stake, Joins dpHUE as Chief Brand Officer
Jun 29th, 2026
The launch is supported by a campaign featuring actress Didi Conn, who revisits her Grease era persona in a reimagined “Beauty Service Announcement” that promotes simplified, at-home upkeep routines over frequent salon visits.
Laura Geller Beauty Expands Into Hair Touch-Up Category With Amazon Prime Day Launch of Root Touch Up
The launch extends Laura Geller Beauty’s positioning in the mature beauty segment into adjacent grooming categories.
Jun 26th, 2026
Inolex's LexFeel Enhance MB is a polymer-based technology aimed at stabilizing bemotrizinol and other organic UV filters while upgrading sensory performance, addressing one of sunscreen’s long-standing consumer pain points: feel.
Inolex Unveils Sunscreen Performance Booster as Bemotrizinol Clears US Regulatory Hurdles
LexFeel Enhance MB is a polymer-based technology aimed at stabilizing bemotrizinol while upgrading sensory performance.
Jun 18th, 2026
'We founded Innovist on the conviction that Indian consumers deserve beauty products built on real science with full transparency on formulation, and that these products could be made in India to global standards”, said Rohit Chawla, CEO and founder of Innovist. “This partnership with L'Oréal brings together a deep alignment in this vision and product philosophy, with the global scientific innovation resources to grow this ambition. Together, we see a significant opportunity to build the next generation of beauty brands.'
L’Oréal Deepens India Push with Stake in Digital Beauty Challenger
"[W]e look forward to bringing L'Oréal even closer to the new generation of digitally-savvy Indian beauty consumers."
Jun 18th, 2026
SkinCeuticals, CeraVe and Garnier will participate in OpenAI's global advertising pilot, placing L'Oréal among the first beauty companies experimenting with AI-native advertising at the moment of consumer intent.
L'Oréal Goes All-In on AI: OpenAI Deal Extends From ChatGPT Commerce to Microbiome Discovery
Months after teaming with Nvidia to reinvent formulation science, L'Oréal is now embedding OpenAI across consumer discovery, advertising, content creation and biological research—signaling an industry-wide shift toward AI-native beauty.
Jun 17th, 2026
The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.
e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market
Early hair test-and-learn drops reportedly saw 96% positive sentiment and high new-to-brand conversion
Jun 15th, 2026
L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.
From SPF to Sun Intelligence: The Race to Personalize UV Protection
Sunscreen is becoming part of a data feedback loop about aging, exposure, and lifestyle optimization.
Jun 15th, 2026
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This Smart Eye Cream Applicator Brings Device-Led Precision to Eye Care
Jun 12th, 2026