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Avoiding the Unavoidable

By: Sara Mason
Posted: August 31, 2010, from the September 2010 issue of GCI Magazine.

page 5 of 7

For immediate benefit, the cream contains a complex that provides a “soft focus” effect that produces multiple light micro-reflections, creating a luminous halo that softens dark circles and shadows. For long-term benefits, the formula contains hyaluronic acid and fermentus glaciarum extract, an anti-wrinkle element that helps increase the formation of elastin and two types of collagen—type I and type II. Sulphorane—a highly purifying and detoxifying component obtained from Lepidium sativum sprouts, better known as watercress—activates the skin’s detoxification system. And an exclusive blend, featuring hyaluronic acid and natural collagen amino acid, maintains water balance and prevents dehydration. Combining repair with prevention, the product also uses titanium dioxide and iron oxides for an SPF 20. The product’s exclusive combination of natural physical filters combined with melaninlike pigments, which mimic the skins natural protection barrier, act together to reflect solar radiation.

Moisturization

Darphin’s Vitalprotection SPF50 is a lotion combining protective systems of antioxidants and photoaging defenses. The nourishing cream provides visible corrective antiaging defenses with its triple biological shield—botanical, enzymatic and cellular—to help prevent premature fine lines and wrinkles from forming. The product is formulated with a potent blend of ingredients—including the antioxidant edelweiss, venuceane (a deep-sea microorganism that helps detoxify, protect and moisturize the skin), and oxybenzone to fight the aging process by neutralizing free radials, repairing skin, preventing the detioration and aging of skin cells and providing protection to ensure cellular function.

Moisturizers provide hydration externally, but, more importantly, should strengthen the skin barrier to reduce water and nutrient loss from the inside out. “Proper skin hydration is necessary to allow the normal shedding process of dry dead skin to occur,” says Garth Fisher, CellCeuticals co-founder. “Fatty bonds (lipids) glue our skin cells together, and must be replenished to repair our skin barrier.” Using moisturizers replenishes these lipids and helps repair that barrier. Important ingredients such as ceramides, essential fatty acids (linolenic and linoleic acid) and humectants—glycerin and hyaluronic acid—reduce transepidermal water loss (TEWL).

CellCeuticals PhotoDefense SPF 55+, utilizing a biomedical technology, has a three-fold functions to protect skin daily against UVA and UVB sun exposure, combat premature skin aging and moisturize simultaneously. Made with patent-pending Photoplex with Cellular Excited Energy Quenchers Technology, which makes it both photostable and able to quench ROS and AGE products. “Many other sun protection products that contain avobenzone as a UV filter are unstable and therefore degrade in sunlight,” claims Fisher. “But with PhotoDefense, we were able to develop a proprietary combination of screening agents that give the product photostability.” PhotoDefense also is fortified with a powerful auto-defense system and vitamin D to help strengthen the skin’s natural defenses.

Lightening and Brightening

The booming Chinese and Indian markets are helping to keep sales of facial skin care buoyant, thanks primarily to the Asian obsession with facial-whitening products [a topic also covered in Euromonitor’s skin care market report, “Skin Care Remains Star of Global Beauty Market,” Page 40, and in the India Quarterly column, Page 24]. But skin whiteners have even made the transition to Western markets, where they are marketed as antiaging brighteners. For more mature consumers, brightening products are a more realistic option to traditional wrinkle-erasing antiaging products.