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Avoiding the Unavoidable

By: Sara Mason
Posted: August 31, 2010, from the September 2010 issue of GCI Magazine.

page 7 of 7

R&D and innovation in this market is at the forefront of many brands and ingredient suppliers, as they continue to research and provide solutions. But just like most sun damage does not happen overnight and will take a reasonable amount of time to repair, brands and consumers alike have to be patient as promising products meeting immediate needs act as a placeholder for bigger and better solutions.

Sara Mason is a freelance writer based in the Chicagoland area. She was previously managing editor of GCI magazine.