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Opportunities Evident in Mintel Consumer Insight Study on Anti-aging

Posted: March 14, 2011

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“Respondents aged 25–54 report the most likelihood to use facial skin care products with anti-aging, wrinkle-reducing, and skin rejuvenating properties,” adds Fay. “This makes sense, as at age 25 many people are likely beginning to see the first signs of aging and want to prevent further signs. Through middle age they are trying to reverse the signs; and after age 55 they are likely more resigned to aging and less inclined to spend.”

For consumers who are concerned about aging, the entire face is the biggest concern (48%) followed by the eye area (41%), the stomach (40%) and the neck (31%).