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As Anti-aging Market Booms, Consumers Look for Immediate Results

By: Grant Industries
Posted: August 23, 2011

By 2014, according to a Euromonitor International report, the value of skin care will reach $91 billion. That's a lot of dollars spent by a lot of consumers, and concern about aging skin is no longer bound by any particular consumer age group. The Benchmarking Company reported that baby boomers continue to seek new and effective ways to slow down the passage of time, while women in their early 20s are trying and buying products that promise to prevent damage before it begins.

The Freedonia Group also reported that the target market for cosmeceuticals continues to expand beyond the traditional 45 and older demographic to include much younger individuals, as the national obsession with youth continues and focus shifts to products intended to stave off the first signs of aging. It projects that the U.S. demand for cosmeceutical products is expected to increase 5.8% per annum to $8.5 billion in 2015, and reports the chemicals used in cosmeceutical products provide a competitive advantage by which product brand owners differentiate their products.

Immediate Results; Efficacious Ingredients

More and more women are looking for the immediate results of Botox without the necessary doctor visits and medical procedures, not to mention the costs involved in these anti-aging procedures.

Market products such as wrinkle erasers that offer similar performance without the hassle and related expense are gaining popularity due to their immediate effectiveness and value. These types of products generally contain silicone materials (elastomers and powders) due to their versatile functionality and skin safety.

The type of competitive advantages by which product brand owners differentiate their products alluded to by The Freedonia Group's report.

The Miracle Worker for a Younger Appearance

Providing luxurious skin feel, wrinkle correction and soft focus effects, and assisting in the delivery of active ingredients for long-term skin benefits, Gransil EP-9 is a product differentiator.

Gransil EP-9 is a 60% emulsion of spherical elastomer powder, and a controlled particle size of 2-4 microns offers enhanced aesthetics and improved formula dispersibility.

Gransil EP-9 technology offers a number of advantages over other materials, including cost performance and ease of use. Ideally suited for “instant” soft focus effect formulations, Gransil EP-9’s performance comes from its concentrated elastomer content. This concentration provides an intensified wrinkle filling and line blurring function to visibly diminish lines and wrinkles—in addition soft cushion and silky sensory feel is experienced on application.

Combine With Active Ingredients for Immediate; Long-term Results

Gransil EP-9 can be combined with active ingredients to offer both immediate and long-term benefits in formulations. Ideal formulations include those designed to mask crow’s-feet and under-eye blemishes. Gransil EP-9 delivers an excellent non-tacky, non-oily, smooth feel to all applications areas. The end result leaves a powdery after feel on the applied area. The elastomer network also offers sebum absorption and control to soak up excess oils on the skin and T-Zone areas.

Gransil EP-9 can be formulated into oil-in-water emulsions, water-in-oil emulsions, dispersions, and other formulating systems. For water-based formulations Gransil EP-9 can simply be combined with the aqueous phase to create effective products. In addition to skin care, applications include color cosmetics, body care and sun care.

Gransil EP-9 has a globally approved regulatory status along with a non-irritating, non-sensitizing safety profile. Full product information can be provided upon request.


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