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Anti-wrinkle Skin Care

By: Eric S. Abrutyn
Posted: August 23, 2011, from the September 2011 issue of GCI Magazine.

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Bottega Verde Mielexpertise Intense Antiaging Eye Contour Cream: The cream is described as an intensive, fastabsorbing, antiaging eye contour cream featuring a re-densifying, anti-wrinkle formula enriched with the company’s patented ingredients Cuore di Miele (honey essence) and Pluridefence, which are claimed to have revitalizing, antioxidant and firming effects to leave skin soft and radiant and protect against pollution.

Garnier Nutritioniste Ultra-Lift Anti-Wrinkle Firming Eye Cream: This eye cream is formulated with a blend of natural linoleic acid from safflower with retinyl acetate to lift the look of wrinkles; rice protein to fortify skin’s structure; and argan extract to make skin look firmer. According to the manufacturer, the cream instantly smooths and softens the delicate eye area, firming fine lines and lifting wrinkles.

Reviva Labs Collagen-Fibre Eye Pads with Myoxinol: These eye pads are said to contain 100% pure, freeze- dried collagen, which is reported to impart quick, Botox-like benefits to skin; instantly hydrate to help diminish wrinkles, bags, puffiness or dark circles; and relax the under-eye tissue to aid anti-wrinkle action. Myoxinol extracted from the hibiscus flower is said to relax facial wrinkles while the collagen plumps and smoothes the skin.

Beware

Anti-wrinkle skin products are a complex group with strong claims to “turn back the clock” on skin damage and sagging skin. The key to their success lies in the daily moisturization and hydration of skin. It is therefore important to understand how to formulate an aesthetically pleasing product that conveys moisture or the feeling of moisture to skin, while tightening and hiding fine lines.

Regarding anti-wrinkle biological actives, it is difficult to say if they are incorporated in sufficient amounts to work on the cellular level and are bioavailable for transport to the critical sites within skin’s physiology. [Brand owners and product developers] must ask themselves: Is the plant part being used the right plant part? Are the critical functional ingredients in the plant being delivered in sufficient quantities to provide physiological effects? Also, is enough of the botanical incorporated into the finished formula to actually work, or is the botanical present merely for claim purposes—or for consumer “reason-to-believe” expectations?