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The Importance of Efficacy in Cosmeceutical Beauty
By: Abby Penning
Posted: November 1, 2011, from the November 2011 issue of GCI Magazine.
page 4 of 6After safety is ensured, Foltis notes, “The focus is on consumer-perceivable improvement for a given problem. Many times, we are able to see the improvements by very sensitive instrumental methods. However, if the consumer cannot see the improvement, then it is back to the drawing board for the formulators.”
Cosmeceuticals in Plain Language
Teaching consumers about cosmeceutical products and the difference between them and more standard skin care options also remains imperative in differentiating this segment, as well as promoting it to those who have yet to try cosmeceutical products.
“We clearly see that this word [cosmeceutical] has become standard in the communication in the U.S. market, whereas other markets do not use it that often,*” says Gempeler. “Therefore communication on the claim substantiation of a product may vary, but important for the [brand owner] is that value can be added to the product by using cosmeceutical ingredients such as peptides.”
*Canadian law, for example, has banned the use of “cosmeceutical” on product labeling/marketing.
Brand owners need to convey this value through clear language and explanations of how cosmeceuticals can be presented through scientific studies or other trials.