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The Importance of Efficacy in Cosmeceutical Beauty

By: Abby Penning
Posted: November 1, 2011, from the November 2011 issue of GCI Magazine.

page 6 of 6

“I think that as the sophistication of the consumer increases, you’ll see a filtration among cosmeceuticals,” says Verallo de Bertotto. “Some brands will really come to represent this category. From those that do, I think you’ll see some of the most exciting developments with legitimate evidence to back them up—from new ingredients to old, proven ingredients but with new uses.”