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Beauty in Layers: Multitasking Ingredients
By: Abby Penning
Posted: June 1, 2012, from the June 2012 issue of GCI Magazine.
page 5 of 5This category of ingredients continues to move ahead as well, with new innovations and discoveries taking place every day. “We are steadily testing molecules from our existing portfolio for new applications, based on customers’ feedback and scientific surveys,” says Lefèvre. “Once we have all the results, then we come back to the market and inform customers that they can use such or such compound for a new application. This is usually extremely appreciated, as the ingredient is already coded by their company, and can therefore be used directly.”
But perhaps the biggest advantage in utilizing multitasking ingredients is the potential to offer consumers multiple benefits that can be expressed through simpler messaging/labeling. “We feel that the more multifunctional an ingredient is, the better,” says Nayak. “If an ingredient can perform multiple functions, it frees up room in formulation for some really novel ingredients to be used to perform unique functions. In addition, the fewer ingredients on the label, the easier it is for consumers to understand the beauty products and be informed about what they are using.”