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CEW Beauty Awards Honor Performance Products

By: Nancy Jeffries
Posted: June 6, 2012

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Linda Wells, editor of Allure, which celebrated the 10th year of the magazine’s partnership with CEW in supporting the Beauty Awards event, cited Vidal Sassoon in her opening remarks, quoting, “If you don’t look good, we don’t look good,” and that, she said, “is really the mission of everyone in this room.” With that, the stage was set for the awards, once again hosted by Sex and The City star Mario Cantone, who opened the awards by announcing the Indie Beauty category winner, which went to SuperGoop!

The CEW Best Seller Award, which recognizes the product categories with the most growth in sales and the best-selling product in that category for both mass and department stories, went to Sally Hansen Salon Effects Real Nail Polish Strips for mass and Lancôme Visionnaire (LR2412) Advanced Skin Corrector for department stores. Also, this is the first year for the CEW nail product category, which was based on the strength of this category in the marketplace, with Sally Hansen Salon Effects taking top honors. See the full list of winners here.

CEW supports the winning products by highlighting them through national retail partnerships with CVS/pharmacy, QVC, Beauty Bar and HauteLook. Throughout the year, the 2012 Beauty Award Winners will display the Winners’ seal and will be showcased with custom promotions in store, online and on TV. There will also be a gift box available of finalist and winning products co-branded with Beauty Bar, which will allow consumers to sample some of the newest and most innovative products of the year and experience the results of the annual event.