Inspired by the science of cellular regeneration, Estée Lauder launched its Sirtuin EX-1 Technology and Tri-Hyaluronic Complex, which, according to the company, works in synergy to create an optimal environment to reverse skin's perceived age while also optimizing skin's behavior so that skin both looks younger and behaves younger too.
In order to better understand what causes skin to prematurely age and aim to visibly reverse it, Estée Lauder conducted a five-year Age Measurement Study on hundreds of women aged 20–70. The initial research, conducted in New York and Belgium, included the evaluation of 77 "aging markers" that were then narrowed down to a final list of more significant markers, measured through a combination of visual and non-visual clinical assessments, bio-instrumentation and biological testing.
The study allowed Estée Lauder scientists to quantitatively evaluate the impact of the factors that impact the way skin looks and behaves. As a result, they were able to identify patterns of aging and develop new targeted technologies to address the key antiaging concerns of women.
The study identified that the following factors most contribute to the aging of women:
- 65% of premature skin aging in the overall age group of 20–70, is made up of visible markers such as lines, wrinkles, age spots, firmness and texture. Within the 30–55 age group, lines and wrinkles contribute to 48% of a woman's perceived age, making it the single greatest factor in skin aging.
- 35% of premature skin aging in the overall age group of 20–70, is due to non-visible changes in the skin's behavior such as moisturization, impact of glycation and the loss of natural cell renewal capacity. Applying these findings, the Estée Lauder brand developed Time Zone Line and Wrinkle Reducing Moisturizers to target these key markers and allow skin to appear and behave younger.
When cells are damaged by factors such as UV exposure, pollution and glycation, they age before their time and begin to lose optimal function. When these prematurely aged cells accumulate, they impact the behavior and function of the skin and the aging process is accelerated—lines, wrinkles and other visible signs of aging become more apparent. In essence, skin looks and behaves older, faster.
The company's Time Zone Line and Wrinkle Reducing Moisturizers contain two new and exclusive technologies that, according to the company, reverse this cellular aging process and reduce the look of lines and wrinkles.
Additional data is available from The Estée Lauder Companies.