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Antiaging: Beyond Wrinkles

Posted: January 8, 2007, from the January 2007 issue of GCI Magazine.

page 4 of 4

Warding off the signs of aging includes using value-added products that focus on more than just the fine lines and wrinkles, addressing concerns that contribute to the overall appearance of the skin. Targeting baby boomers means addressing their skin concerns, while addressing long-term maintenance for younger consumers looking to ward off these signs of aging.

With an increasing focus on the benefits of lifestyle changes for overall well-being, aging baby boomers want to see their healthy lifestyle reflected in their skin. As a result, they look for skin care products that delay or reverse the signs of aging skin by providing value added benefits beyond wrinkle reduction. To stay on top of this growing trend, antiaging products must focus on preventing or curing a variety of skin ills, not just the wrinkles and fine lines.