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The New Face of Beautiful Aging
By: Nancy Jeffries
Posted: January 8, 2007, from the January 2007 issue of GCI Magazine.
page 7 of 7Exploring the marketing messages of these top brands has revealed a striking consensus. Women of all ages are not only unique and beautiful, but are entitled to their dreams, aspirations and accomplishments. As the L’Oréal message reiterates, “Of course, we’re worth it,” and despite outdated sentiments relegating women of a certain age to relative obscurity, the new face of beautiful aging has emerged with a new face of confidence. Women, regardless of age or interests, form a beautiful, global community. Although new technology, innovative products and positive marketing have validated that perception, everyone knows that true beauty still comes from within.