Antiaging is defying the looming threat of market maturation, continuing to show dynamic growth even in the most developed markets, according to new research from Euromonitor International. The latest research shows that global sales achieved growth of 10% in 2006. Forecasts pinning an average annual rise at 7%—well above skin care as a whole (4%) and the 3% predicted for the total cosmetics and toiletries market—are even more telling. While growth is being driven by increased penetration in emerging markets, growth is being maintained in most mature markets (with the U.S. the exception) as a result of high-tech and niche antiaging offerings.
For more information, read cosmetics and toiletries research from Euromonitor International.