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The Eyes Have It
By: Katerina Steventon, PhD
Posted: April 26, 2013, from the May 2013 issue of GCI Magazine.
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To provide micro relief in the eye area and reduce smile lines, another active recently launched has an instant tightening and lifting effect. It contains a lyophilisate of the Microalga porphyridium cruentum embedded in a film matrix. The temporary tightening effect is noticeable immediately, and the company claims a 74% reduction of fine eye wrinkles within one hour, which lasts for several hours.
Application technologies in eye care also often involve roller balls. The cooling effect and light pressure, combined with the soft massaging movement in the direction of facial lymph nodes, help to improve the slow lymphatic flow in the under-eye area and reduce puffiness. Retracing the eye area with an applicator encourages eye care compliance.
Eyes on the Prize
The best eye care cannot change the mimetic pattern of facial expressions, nor can it influence gravitational forces. When launching new products, beauty brands can achieve the best results by advocating holistic positive lifestyle changes, eye protection and specific application techniques—without rubbing, crinkling and folding the eye area.
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Katerina Steventon, PhD, of FaceWorkshops, is an independent consultant to the skin care industry and the general public. She holds a doctorate in transdermal absorption and has more than 20 years of experience in skin research at companies, including Shiseido, Juvena/LaPrairie, and Smith and Nephew Wound Management. Her consultancy provides objective recommendations to consumers on personalized skin care routines and facial treatments, and her column for GCI magazine’s sister publication Cosmetics & Toiletries, called “Consumer Perspective,” provides readers with unique insights into this commercial/scientific interface. Contact her at email@example.com.