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Scent Sleuth: Fragrant Translations

By: Nancy C. Hayden
Posted: November 8, 2007, from the November 2007 issue of GCI Magazine.

page 3 of 3

The gourmand note is being twisted in unlimited directions through combinations of exotic fruits and florals. This is a perfect full-bodied base—often with the sweetness of vanilla, amber and musk—for a unique statement.

It seems as though the creativity of fragrance has been propelled by personal care products capitalizing on the intense trend toward the beauty benefits of foods, fruits and natural products. As a health-driven society, the era of exotic fruits and plants in perfumery is just beginning. Romance and sensuality can now be created from nature, thus transporting the mind to a holistic and mysterious realm while treating the body. Personal care is taking advantage of the mystique of fragrance by adding a twist that is reinvigorating the fragrance industry as a whole.