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Mintel Notes Continued Growth for Deodorant Category

Posted: May 1, 2012

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The “all-natural” and “organic” movement that has hit other industries hasn’t quite made the same impact in the world of underarm care. Mintel’s research confirms that only one in 10 people usually use antiperspirant/deodorant with all-natural ingredients and fewer than one in 20 buy all-organic products.

“However, 14% of women and 16% of men report having skin that is easily irritated by antiperspirant/deodorant, which could help drive the all-natural, organic and hypoallergenic formulations in the future,” concludes Ziegler.