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Balancing on a Bubble

By: Carrie Lennard, Euromonitor International
Posted: September 3, 2009, from the September 2009 issue of GCI Magazine.

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Furthermore, private label plays a very minor role in many emerging markets (accounting for 1% in 2008 of the Latin American bath and body market, compared to 12% in Western Europe), which will be music to the ears of brand owners who fear their latest cutting-edge innovations will simply spawn private label versions within weeks. With this in mind, many companies will find they get a far better return on their investment by looking further afield.

Carrie Lennard is a research analyst at Euromonitor International.