Bath & Body

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Brands must transition from being simple product providers to becoming indispensable, lifelong partners in a consumer’s personal growth and vitality.

Axe Stadium Seat V03

AXE Brings Fine Fragrance to The World’s Biggest Cultural Moment

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.

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Cleo is manufactured in the United States and supports 28-400 and 33-400 neck finishes, with a 2.125-inch diameter, crab claw seal and a 0.375-inch orifice.

Flip, Squeeze, Done: Aptar Debuts Lidless Closures Built for One-Handed Precision

By 2034, older adults will outnumber children for the first time in U.S. history. Declining populations under 18 and rising life expectancy will drive this aging trend.

Beauty’s Demographic Destiny: Aging, Autonomy, and the 2040 Pivot

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

By combining fMRI data with consumer testing and market insights, the system reportedly enables brands to directly link formulation choices—such as texture or scent—to how a product is perceived, experienced and ultimately valued.

Can Sensory Neuroscience Rewire Cosmetic Product Development

Today is your last day to secure tickets to the 2026 Alles!

Final Call: Allē Awards Guest List Closes Friday, May 8

Join us on May 18, 2026, in New York City for an unforgettable red carpet reception.

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

Each circuit in the U.S. federal court system has its own version of the infringement test, but in essence, they all look at similar factors: (1) the strength of the plaintiff’s trademark or trade dress, (2) the similarity of the goods, (3) the similarity of the marks or designs, (4) evidence of any actual confusion, (5) the similarity of marketing channels, (6) the sophistication of the purchasers or the level of care they likely use, (7) the defendant’s intent, and (8) the likelihood of expansion of the product lines.

Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.

“Social Media has tremendously broken down the stigma of tattoos and even helped elevate them to art,' says Chi Quan Do, supervising chemist at Renu Labs LLC.

Face-Grade Body Care, Sculpting Actives and Next-Gen Ingredients: What’s Driving Performance in 2026

Across body care, the trend is clear: consumers now demand face-grade efficacy, ethical sourcing and inclusivity.

The body care category is undergoing a massive transformation, moving far beyond basic hydration to embrace high-performance actives and sophisticated sensoriality.

[LAST CHANCE] Body Care Trends: Shaping What’s Next

Identify the specific raw materials that drive claims, improve skin feel and deliver measurable results.

Bath & Body Works Just Reinvented Its Distribution Model with Amazon Storefront

Beyond distribution, the Amazon debut serves as the launchpad for an evolved brand identity.

Dermatological Beauty accelerated into double-digit growth in Q4, supported by sell-in/sell-out normalization.

L’Oréal’s Back: Inside the Beauty Giant's 2025 Rebound

The results mark another year of outperformance versus the global beauty market, with CEO Nicolas Hieronimus citing innovation acceleration, AI deployment and operational efficiency as key drivers.

Strategically, 2025 marked a decisive shift toward higher-growth beauty and personal care spaces, particularly with the acquisition of Dr. Squatch for €1.24 billion, expanding natural personal care in North America.

Unilever’s Beauty & Personal Care: Premium Growth, Science-Driven Innovation, Resilient Margins

In a slowing global market, Unilever’s beauty and personal care divisions are delivering competitive USG, positive volume, and resilient margins.

Wizard Wellness' Walmart Launch Marks Mass Market Leap for Microbiome-Driven Allergy Care

Doctor- and allergist-recommended, the system targets long-term allergy wellness while supporting broader benefits including improved sleep, mood and energy.

Moisturizers, serums and lip care led, anchored by hydration, nourishment, and brightening claims—proof that skin health remains a daily ritual, not a trend cycle.

Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook

At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.

'As body care becomes more result-oriented, our approach centers on what we call 'treatment menus'—curated regimens designed around specific concerns like dryness, crepiness, dullness, KP, and uneven tone,' says Molly Kennedy, VP of Marketing at Maesa. 'This gives consumers a clear roadmap to navigate the products.'

Maesa Doubles Down on “Face-Grade for Body” with Ontu—and Target is the Launchpad (Exec Q&A)

For Maesa, Ontu signals more than a category expansion: it’s a play at reframing body care as serious skin care—and doing it at scale through a mass retailer increasingly fluent in prestige sensibilities.

With the Milano Cortina 2026 Winter Olympics approaching, Gillette Venus recently announced partnerships with U.S. figure skaters Alysa Liu, Isabeau Levito and Starr Andrews, extending its long-standing “ritual” positioning into cold-weather performance conditions.

Ulta Beauty Formalizes Its Playbook as Beauty-Sports Partnerships Go Pro

The strategy reflects a broader recalibration underway across beauty: sports partnerships are no longer about visibility alone.