Procter & Gamble is making waves with a new product launch, Old Spice Hydro Wash Body Wash, and a reformulation of its Head & Shoulders brand.
The body wash has been added to the brand’s “Hardest Working Collection” and promises superior hydration with 20% hydro-moisturizing complex providing a thicker, richer lather. The company has also rolled out a new scent in the collection, Steel Courage.
Additionally, Head & Shoulders has reformulated its dandruff products to include a 3 Action Formula in all of its shampoo and conditioner collections. The 3 Action Formula was developed with micro zinc mineral particles that cleanse, protect and moisturize the scalp, helping to create a stronger foundation for more resilient, beautiful hair.
!['Snoopy and Woodstock are cherished [characters] across generations and pairing them with our most-loved body care essentials creates a collection that feels classic with a modern twist. This launch is about celebrating our community with something unforgettable while starting an exciting new era for the brand,' said Luis Garcia, Chief Marketing Officer.](https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2025/10/tree-hut-peanuts-fullcollection-fall26-1x1-1253.lGcuurUszp.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
