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Source: Euromonitor International 2007
Air care products were yet again a hit among Americans, registering strong growth of 7% in current value in 2006. This strong growth is consistent with the boom experienced by the air care products in the second half of the review period, as new products were being rolled out.
Candle air fresheners experienced a 23% gain in 2006, aided by SC Johnson’s heavily promoted Glade Scented Oil Candles, which offered a new scented oil-in-a-candle concept in 2005. The company continued to support the brand in 2006, adding a new trio variety. Candle air fresheners are popular with consumers because they offer sensorial and aesthetic benefits – air freshening and beautiful colours to complement a room’s decor.
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For the complete report: Euromonitor International.