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Making a Color Connection

By: Abby Penning
Posted: April 7, 2011, from the April 2011 issue of GCI Magazine.

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And when his company works with clients, DiPietro explains, “We try to put together different products and samples featuring the pigments, and then the cosmetic company uses those materials for their own formulations, and come back to us with what’s good and what’s bad. We tweak the pigments from there.”

In the end, it’s all about finding what colors are right for your brand. “It’s really cooperative research and effort, and it can take some time, but at the end, you end up with very unique color product for your customer,” DiPietro says. Which is ideal, because in discussing the Tarte brand’s signature green and purple hues, Kelly comments, “We use it to make that emotional connection, and that is so important.”