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Estée Lauder Reports Net Sales of $2.74 Billion

Posted: February 3, 2012

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Makeup net sales growth reflected strong increases, primarily from the company’s makeup artist brands and certain heritage brands. The higher makeup sales reflected increases across a broad range of products, and the introduction of the Tom Ford line of cosmetics contributed to the category’s growth.

Fragrance sales decreased, with sales gains in the Americas and Asia-Pacific being more than offset by declines, primarily in Western Europe, due to economic uncertainty. Fragrance sales were up against a tough comparison to the prior-year period when the category grew 11%.

Hair care net sales increased, led by higher sales from Aveda, which included the recent launch of its Invati line of products. Bumble and bumble also posted strong sales growth, primarily reflecting the success of its expanded retail and salon distribution and the launch of Concen-Straight. These gains were partially offset by sales declines at Ojon, due in part to softness in the direct response television channel.

By geographic region, the company’s net sales for Asia-Pacific were approximately $25 million; Europe, the Middle East and Africa, approximately $3 million; the Americas, approximately $2 million.