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NPD Group Report Sees Incredible Prestige Beauty Gains, Immense Fragrance Growth
Posted: March 2, 2012
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“What is most intriguing about the acceleration in prestige beauty performance is the degree to which it stands in stark contrast to the overridingly lackluster consumer outlook,” said Grant. “Historically, prestige beauty performance followed the trend of consumer sentiments; however, that is not the case today. Though consumer confidence has inched back to the 2008 pre-recession levels, it remain quite shaky and is actually among the lowest levels the nation has experienced in the past 30 years. Yet, prestige beauty thrives. And although prestige beauty growth continues at both ends of the spectrum, it is the high-end, premium price points that experienced the strongest gains.”
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