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Color Trends for 2013 and Beyond

By: Doug Thornley, Impact Colors
Posted: March 29, 2012, from the April 2012 issue of GCI Magazine.

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The contradiction comes in when bright colors and patterns in fashion are paired with unexpected metallic accents in eye shadows and liners or nails. Copper, which hasn’t been seen for a long time in interiors or fashion, is going to come to the front, creating elegant effects with orange, a copper-red feeling that goes along with other bright colors, too. And copper provides very rich, warm highlighter that is good for lashes, nails, lips, cheek, and skin, creating a sophisticated freedom for all styles.

Impact Colors also has used intense small-particle gold from the synthetic mica-based Fiesta Colors line to produce a rich yellow that is wonderful for darker skin. A larger particle violet with shine and glitter blends into an eye shadow that is fitting for women of all ages, from cool to classical.

Toned Down Colors—Made Mysterious with White

Toned down colors are a little bit like natural colors were before, but in a more romantic way. They are a little bit muted, but fresher than muted. The shades are not pastel or natural; the secret is using white to brighten and mute. Experiment with a soft white with light pearlescent effects to create colors that invite touch. The whole appearance is much, much lighter than previously—smoky, fresh and mysterious.

Color Craze

This is an exciting time to be a formulator and a beauty brand owner in our industry. Now is the time to imagine the possibilities of glamorous pigments and eye-catching special effects colors used in adventuresome ways.

Doug Thornley is co-founder of Impact Colors, Inc. of Newark, Delaware. The company presents Color Trends 2013, a multimedia, flash drive presentation of color in the cosmetic and personal care industry for 2013. Color Trends 2013 was jointly developed by Impact Colors and Antoinette van den Berg, an internationally recognized expert in color and fashion trend forecasting and the creator of Future-Touch, a trend and product forecasting studio specializing in the cosmetic sector.

Regulations, Stability, Color Aesthetics, and Economics.

Coloring the Cosmetic World: Using Pigments in Decorative Cosmetic Formulations covers the four dimensions to selecting colors for cosmetics. Take note of the chapter on color stability which describes the various colorants you will use in your product and includes a chart listing compatibility of colorants with a number of solvents. Photos rendered in full masstone color!

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