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As the global economy tilts toward a potentially protracted downturn, what lies in store for the color cosmetics category? Will growth in the developed markets be clipped by weaker discretionary spending capacity, or will consumers dilute the doom and gloom with affordable feel-good purchasing?
And with the BRICs looking more exposed to contagion than during the financial crisis of 2008/2009, are leading players becoming overdependent on Brazil and China to bulk out their global growth? If so, where should manufacturers be looking to strengthen their positions in 2012 and beyond?
The consensus in fast-moving consumer goods is that nonessential products will normally experience a slowdown in demand when discretionary spending power becomes squeezed. On paper, that appears to bear out in beauty and personal care.
For example, in 2009, the first full year following the collapse of Lehman Brothers, the two biggest retail markets in the world for color cosmetics, the U.S. and Japan, both slipped into negative growth (-1% and -4%, respectively, at fixed U.S. dollar prices), according to data from Euromonitor International.
Coloring the Cosmetic World: Using Pigments in Decorative Cosmetic Formulations covers the four dimensions to selecting colors for cosmetics. Take note of the chapter on color stability which describes the various colorants you will use in your product and includes a chart listing compatibility of colorants with a number of solvents. Photos rendered in full masstone color!
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