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Spring is in the Air

Posted: March 31, 2008
Courtesy of Skin Inc. magazine.

The cold, gray days of winter are finally loosening their grip on the year, making way for the soft showers, gentle breezes and green growth of spring to rustle up a new batch of seasonal makeup colors. Gone are the intense, deep hues associated with parkas and snow; now, vibrant, rejuvenating shades of yellow, pink, green, purple and the like are ushering in warmer weather, lighter clothing and a new attitude for a new season.

“The colors for this spring really are more energetic,” says Alphonse Wiebelt, makeup artist, co-founder and vice president of development for Being TRUE Cosmetics. “Spring brings a new type of energy, exclaiming that it’s a new season, and the colors are hot, vibrant and more optimistic. There is a new direction in color that is leaning toward warm tones—vibrant shades of orange, bright yellow-gold and striking green—bridging seasons’ past trends of pinks, purples and silver.”

Erika Bosley, marketing manager with Sormé Professional Cosmetics agrees, saying, “Shimmery silver, lavender ranging from soft to sharp, and pink-orange are all hot for spring 2008.” Wiebelt adds, “Pink will always be a hue that women are drawn to and feel comfortable wearing, but this season, we will begin seeing a stronger influence with the nuances of orange, be they neon, soft coral or hot cayenne. There will be more play and pairing oranges with pinks.”

The rush of new greenery on trees, bushes and lawns is also pairing with recent environmental awareness to push the natural shade as a hot seasonal hue. “The green colorings can be seen as an extension of the whole natural theme, and in particular, yellow-greens represent that,” says executive director of the Pantone Color Institute and author of More Alive with Color (Capital Books, 2006) Leatrice Eiseman.