Most Popular in:
Origins, Physicians Formula Top Harris Interactive Survey as Top Brands
Posted: September 28, 2012
page 2 of 2
In addition to cosmetics brands used to color, soften and cover up skin, the Harris Poll EquiTrend study also measures the brand equity of select sun care products. The top four sun care brands with the strongest equity are an odd mix of traditional, no-frills, and mass class brands.
Neutrogena, this year's Harris Poll EquiTrend Sun Screen Brand of the Year, emerges from the mass class group. Sinopoli notes, "Neutrogena has always been known for gentle skin care, and we already observed in the cosmetics categories how brands with a skin care heritage, including Neutrogena, fare well. So it's no surprise that Neutrogena would become the Sun Screen Brand of the Year."
Neutrogena's Brand of the Year status is attributable to high scores in equity metrics such as quality and trust. Also, consumers display a stronger willingness to recommend Neutrogena than any other brand in the category. However, with sunscreen being increasingly expensive, it is not surprising to see the more affordable No-Ad brand taking second place in the rankings. Other brands rounding out the sunscreen category above the category average are Coppertone and Banana Boat.