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All in the Family: 29 Cosmetics Launches Grape Seed Age Protection

By: Leslie Benson
Posted: August 5, 2008, from the August 2008 issue of GCI Magazine.
Anita Wilbanks and Lydia Mondavi, 29 Cosmetics

Anita Wilbanks and Lydia Mondavi, 29 Cosmetics

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Lydia Mondavi: I use the entire 29 collection. I also take grape seed extract in a supplement form. I love yoga, massage, facials and body treatments, and drinking water is a must for me.

GCI: Have you considered flavoring your lip products with wine flavors?

Lydia Mondavi: We try to keep our fragrances and tastes to a minimum in all of our products.

GCI: How does your Napa Mist Replenishing Atomizer work, and are atomizers growing in popularity, especially for the summer months?

Lydia Mondavi: Our Napa Mist is one of our best sellers; it replenishes the skin with rose water and grape seed extract. It is excellent for travel and great on the plane.

GCI: I read that your husband is a fan of your Wine Blot lip balm. Do you think you’ll utilize 29 Luxury Goods to expand your portfolio into other areas of the personal care market, such as a men’s line, a baby line, or a bath and body or hair care line?

Lydia Mondavi: We are already working on many new products for the 29 Luxury Goods brand. We launched the 29 skin care and body care collections in May, and we are also working on some exciting new products for the upcoming year. Our skin care collection is 100% pure and natural, utilizing organic, sustainable fair trading ingredients. We also launched the 29 amenity collection in the hotel rooms at The Mansion on Peachtree, A Rosewood Hotel & Residence, this May.

GCI: How will you ensure that your brand stays ahead of competition?

Lydia Mondavi: We will always focus on quality, consistency and excellence.

GCI: What goals do you have for the future?

Lydia Mondavi: We are looking forward to our continued growth within Neiman Marcus. We are always in search of new ways to be more environmental friendly and to provide more pure and natural products.