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Green is Sexy

By: Nancy Jeffries
Posted: October 14, 2008, from the May 2006 issue of GCI Magazine.

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Another pearl technology comes from Sothys, which offers Intense Velvet Bronzing Powder for all skin tones. It is made with finely milled powders to dust sheerly on fair complexions. Deeper tones can be layered for a sun-kissed glow. The bronzer is infused with nearly imperceptible pearl pigments, which make the face appear luminous without appearing shiny. The colors are soft and sunny, with active ingredients to protect, hydrate and nourish skin while adding rich color.

The Eyes Have It

In has become de rigueur for color cosmetics to offer benefits and on-trend color in all formats and formulas. The Aux Lumière du Sud’s Color Collection from Sothys offers a Provencal spring time, with Lavande, a creamy base of lavender; Faience, an earthy pink; and Brun Profond, a rich brown, to smudge into the lash line. The company’s Two Way Eye Shadow combines the luster of a cream with the staying power of a powder in a healing formula that contains shea butter and vitamin E to hydrate the delicate skin of the eye, while allantoin heals and protects. Also from Sothys, Waterproof Soft Eye Pencil adds a subtle shimmer, and Multi-Dimensional Treatment Mascara thickens, lengthens and curls lashes while it protects and moisturizes with beeswax and rice gluten. The mascara colors and coats lashes with Brun Intense, a deep brown color alternative to black. Sugar’s Color Collection for spring 2006 is a youth-oriented entry for color that offers eyes a burst of candy-colored metallic shades in a range called Gumball Eye Shadow Palette. It features five iridescent shades of light lavender, glittering purple, shiny pewter, lime green and aqua blue—as well as Garden Eye Shadow Duos with shimmering, soft-textured colors.

Fashion, treatment and technology have combined to offer a multitude of shades, tones, textures and effects to consumers who never tire of nuance. As long as demographics and an evolving marketplace continue to feed the seemingly endless appetite for beauty, we’ll all be able to sparkle, glow and feel as though we’re on the beach at St. Tropez with color cosmetic accoutrements.